# Understand who plays and why they come back

> Demographics, engagement patterns, retention rates, and player lifetime analysis. Build a stronger community by understanding your players.

Canonical page: https://courtspulse.com/features/player-insights

Your players are your business. CourtPulse reveals who they are, how often they play, and what keeps them coming back — or drives them away.

## Benefits

- **Player demographics** — See gender, age distribution, skill level, and sport preferences across your player base.
- **Retention analysis** — Track how many players return after their first booking, and how retention changes over time.
- **Engagement patterns** — Discover playing frequency, preferred time slots, and booking behaviour for different player segments.
- **Cohort analysis** — Group players by sign-up month and track their engagement over time with cohort charts.

## Details

### Player segmentation

Automatically segment players into new, returning, and loyal categories. Understand the size and behaviour of each group.

### Retention curves

Visualise retention with cohort curves that show what percentage of players remain active 1, 3, 6, and 12 months after their first booking.

### New player alerts

Get alerted when new player sign-ups spike or drop. React quickly to marketing campaigns or seasonal trends.

## Related

- [Every booking tells a story](https://courtspulse.com/md/features/booking-analytics)
- [Know the moment something changes](https://courtspulse.com/md/features/smart-alerts)
- [A report that tells you what to do](https://courtspulse.com/md/features/pdf-reports)