Court bookings are the engine of padel and tennis clubs—but ancillary revenue (coaching, racket rental, balls, F&B, retail) is often where margin and LTV quietly compound. The venues that win do not guess which add-ons to push; they align offers with when and who is on site, using utilization and segment signals from Playtomic history (and supporting POS where available).
This guide covers a practical framework for growing ancillary revenue without annoying loyal members—written for SEO clarity and day-to-day operations.
Map traffic before you map SKUs
Start with hour × weekdayoccupancy from Playtomic or CourtPulse dashboards:
Peak bands → speed of service matters more than discounts.
Shoulder bands → discovery (try a lesson, rent a better racket).
