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Reference

Venue analytics glossary

Precise definitions, formulas, and context for the metrics that shape how venues run — written for operators, not statisticians.

10 terms

A

1 entry
  • Average Booking Value

    The average revenue generated per booking, calculated by dividing total revenue by the number of bookings.

B

1 entry
  • Booking Analytics

    The systematic analysis of booking data to understand patterns, trends, and performance of a sports venue.

C

2 entries
  • Cancellation Rate

    The percentage of confirmed bookings that are cancelled before the scheduled time.

  • Court Utilization

    A measure of how effectively a court is being used relative to its total available time, accounting for booking duration and turnover.

O

1 entry
  • Occupancy Rate

    The percentage of available court hours that are booked during a given period.

P

3 entries
  • Peak Hours

    The time periods during a day or week when booking demand is highest at a sports venue.

  • Player Lifetime Value

    The total revenue a venue can expect from a single player over their entire relationship with the venue.

  • Player Retention Rate

    The percentage of players who return to book again within a defined period after their first visit.

R

2 entries
  • Repeat Booking Rate

    The percentage of bookings made by players who have booked at least once before.

  • Revenue Per Court

    The total revenue generated by a single court over a given period, used to compare court performance.

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