Feature

Understand who plays and why they come back

Your players are your business. CourtPulse reveals who they are, how often they play, and what keeps them coming back — or drives them away.

Key benefits

What you get day one in the product.

  • Player demographics

    See gender, age distribution, skill level, and sport preferences across your player base.

  • Retention analysis

    Track how many players return after their first booking, and how retention changes over time.

  • Engagement patterns

    Discover playing frequency, preferred time slots, and booking behaviour for different player segments.

  • Cohort analysis

    Group players by sign-up month and track their engagement over time with cohort charts.

How it works

What you will recognise inside CourtPulse.

Player segmentation

Automatically segment players into new, returning, and loyal categories. Understand the size and behaviour of each group.

Retention curves

Visualise retention with cohort curves that show what percentage of players remain active 1, 3, 6, and 12 months after their first booking.

New player alerts

Get alerted when new player sign-ups spike or drop. React quickly to marketing campaigns or seasonal trends.

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Often used together with this capability.